Degree Specialisation Areas & Modules

BACHELOR OF ARTS IN BUSINESS ADMINISTRATION (BABA)

Students with the above qualifications (refer to the Introduction) will proceed into the 

specialization areas (Marketing Management OR Human Resource Management OR 

Accounting & Finance) and expected to finish their studies within the minimum period of 1½ 

years (3 semesters). Graduating students have the option to attend the convocation either locally 

or at the University of Wales, Cardiff, UK by participating in an organized ‘Convo & Tour 

Package’ trip.

The Bachelor Degree modules are as follows:

SPECIALISATION AREAS & MODULES:

MARKETING MANAGEMENT

-               Marketing Management & Planning

-               Understanding Customers

-               Marketing Communication

-               Continuity & Change in Contemporary Business

-               Strategic Management

-               International & Strategic Marketing

-               Innovation & Entrepreneurship

-               Strategic Brand Management

-               Dissertation

HUMAN RESOURCE MANAGEMENT

-               People Organisation & Society

-               Law, Equity & Diversity

-               Employment Relationship & the Law

-               Continuity & Change in Contemporary Business

-               Strategic Management

-               Developing Intellectual Capital

-               Current Issues in Law & HRM

-               Strategic HRM

-               Dissertation

ACCOUNTING & FINANCE

-               Financial Reporting

-               Auditing

-               Credit & Risk Management

-               Continuity & Change in Contemporary Business

-               Strategic Management

-               Taxation

-               Financial Management

-               Investment Management

-               Dissertation